Pokemon GO, il nuovo gioco Nintendo, spopola confondendo i bordi tra realtà fisica e realtà aumentata: la percezione diventa una superficie scivolosa che confonde intenzionalmente […]
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The world of retail is changing .The hybridization of the outlets covers both marketed products and the physicality of the store, mixing up the […]
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Un attacco di potere che ha la veste di una rivoluzione mal organizzata e impulsiva: solo in superficie. I motivi della non riuscita del […]
In July of 2016, on the occasion of UISI (Unione Imprese Storiche Italiane) held in Modena on 14th July, Baba lead the discussion on the […]
Plan and shape the future? You can: let’s listen to the aspirations that emerge from society and practice the politics of hope. Arjun Appadurai, the […]
How does the combination of tradition and innovation characterize the changing environment where a brand acts? How does this involve particularly heritage brands? Giulia Ceriani […]