CONTROL TARGET NETNOGRAPHIC EXPOLRATION
Aims:
- Control – a brand of Artsana Group- aims to inspect its younger target (teen and post-teen)
- Control is especially interested in understanding teens thoughts through their spontaneous on-line talks, analyzing:
> topics, approach and different opinions about sex
> how the target talks about sex (language and communication modalities)
- To satisfy these objectives, a qualitative research project, based on a netnographic analysis, has been committed to baba.
Click to view the research design
