NESPRESSO EVOLUTION
Aims:
- Nespresso was contemplating a consulting support platform allowing to inspire and manage the evolution dynamics of the brand, capitalizing on what it has acquired so far
- To this purpose baba focused on:
> a semiotic brand analysis of Nespresso communication mix over its own story
> an ongoing observation, over 12 months, about product and communication new concepts
> a workshop to develop the strategic platforms
Click to view the research design
