On February 15th, 5 pm, the annual presentation of the international forecast run by baba since 2001 will be presented on Zoom Mandatory pre- registration […]
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September 28th, 5 pm _Webinar Mandatory pre-registration Even #AI is a ‘semiotic affair’, to the extent that a typically semiotic exploratory logic- the abductive one- is applied to the […]
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Mandatory pre- registration https://us06web.zoom.us/meeting/register/tZAqcuqorD0oHdJsyURLM2PELMW4XJ1ITNut Materials are our interface with the world. They are the substance of the expression with whichbrands connect to their recipients, and […]
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On Feb 16th, 2023 we have presented the new trends platform. The main focus is #REHAB, a powerful drive to recover and reactive brands and […]
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Giulia Ceriani _baba president_ will introduce the upcoming trends and strategic scenarios. Together with Giulia, we are happy to host as a special discussant Maria […]
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December 15th, 5 pm An open webinar about the definition and the consequences of #metaverse introduction. Is it the beginning of a new era?
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On the occasion of baba consulting’s 20th birthday we are pleased to invite you to a free webinar about the concept of RISK, its semantic […]
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Freshly reprinted! Find the third edition of MARKETING MOVING: L’APPROCCIO SEMIOTICO by Giulia Ceriani on Amazon and FrancoAngeli’s website! Click here for FrancoAngeli Click here […]
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To keep on celebrating baba’s 20th anniversary, on April 13th we kickstarted our webinar series ‘Lunch with baba’ with a session held by Giulia Ceriani on […]
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On FEB 16 th we have done the presentation of 2021-22 main international trends map! .We have been your host on a challenging travel behind the upcoming signals, […]
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On December 14th, 5 pm, Giulia Ceriani in conversation with @Alessandro Diana-head of Accenture Interactive for @Accenture Italia to discuss #AI Conversational, on the main […]
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An international symposium organised @googlemeet https://google.meet.com/ukj-vqug-gbo by La Sapienza_Università di Roma together with Fedros, to discuss about the updated values and meanings of contemporary space. […]
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VALORI DI CAMBIAMENTO_Un confronto sui Fjord Trends 2020 Un confronto a quattro voci sulle trasformazioni in atto nel business e nella società Partecipa al link: https://www.meetcenter.it/it/event/valori-di-cambiamento-un-confronto-sui-fjord-trends-2020/ #meetfjordtrends #babaconsulting […]
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July 2nd, 2020, 5pm GMT +2, @GoogleMeet Register at: https://form.jotform.com/201762966045358
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Overturning the perceived normality: this is to #PROVOKE. And as the world is fighting for human rights, a small event gave us the opportunity to […]
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Can a video-game challenge our current society? Nintendo’s #AnimalCrossing is the new game that has seen more than 13 million players in two months. In the era […]
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Right now, we are experimenting restraints and freedom limitations – surely for higher good: we are enacting a #resistance and we at baba would like […]
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Since the pandemic set off, we renounce freedom and basic needs as sociality, in a collective and necessary effort. #McDonald’s and #Zara contribute to spread […]
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Technologies can’t delete fear. Technologies can’t save our life. Technologies aren’t enough without physical contact. The diffusion of #coronavirus has shown us this: not even […]
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From January the 13th to May the 3rd at Palazzo del Governatore in Parma will take place the exhibition “Time Machine. Vedere e sperimentare il […]
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Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning […]
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Giulia Ceriani –baba ceo- is going to give a lecture about Holograms in Bilbao, at the XVIII International Congress of the Asociación Española de Semiótica: […]
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When does sustainability become unsustainable? Nowadays, most of the companies try to go green in different ways and with a different pace and involvement, by […]
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Artificial intelligence can be seen as a limit to personal freedom, a huge risk for our privacy and a menace for human thinking. We would […]
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Can technology lead us out of the #DARK? At this point, what we can state is that tech assistant could either never be able to […]
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There is no doubt that smartphones have simplified our lives, but the issue now is how to avoid to be completely absorbed by our digital […]
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The world of #seriality is going toward a research of erosion, entropy, destruction of a fast-moving world, so fast that is barely impossible to catch […]
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On Feb 5th at Accenture Innovation Center in Milan, Giulia Ceriani has introduced the main findings from our international trend watching Forecast 2019-20 (12 countries worldwide monitored, […]
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It could be a bad strike for the world of medicine. The upcoming non-renewal of the funds for EBRI seems to be a demonstration of […]
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New rules, new duties, new objectives. And more security and clearness. Basically, a new contract to make the web a better place, as it was […]
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#THE NOW AGE_ trend: ANACHRONISM Populism: A Contradiction to Contemporary Times? As political standpoints continue to polarize, the support of populist-like reforms and laws […]
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What is future? What will be after the future? Which is the future’s future? Starting from the Alec Ross’ book “The Industries of the Future”, […]
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The future is our direction, it doesn’t matter if you look at it worrying about what’s next or just by living the moment. Today the […]
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Isn’t the bathroom your perfect in-box for drafting the future’s most urging strategies? So, come with us to surf on the very new trends of […]
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On the occasion of the 10th Anniversary of Milano Fashion Library, Giulia Ceriani -baba CEO- will participate in the discussion focused on the perception of […]
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Speaking on our methodologies through the semiotic lens, we would like to present a case study of a fast food restaurant in the USA. We […]
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The ENTROPY trend is starting to shine through in recent news with popular ride-sharing app “Uber” testing out a new feature that would allow for […]
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HOW ONE CHINESE COMPANY IS BREAKING THE MOLD: the RADICALISM trend (see our #THENOWAGE 2018-18 Forecast) is quickly picking up internationally with one Chinese company, […]
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baba is pleased to invite you to join us for a serie of workshops dedicated to 3 main themes connected to #THENOWAGE, the leading topic […]
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A very challenging discussion with some of the protagonists of future retailing: together with Mark up/GDO Week and Deloitte, we have presented our Trend Mapping […]
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On February 8th at Accenture Customer Innovation Center in Milan, our CEO Giulia Ceriani has introduced the main trends for 2018-19, matched by Accenture Interactive […]
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Register to attend the baba Trend Monitor®2018-2019 annual forecast presentation, on Feb. 8th, 5 pm at ACCENTURE CUSTOMER INNOVATION CENTER in Milan. Giulia Ceriani (baba CEO) will […]
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#BCM17 – GIULIA CERIANI ABOUT BIG DATA AND GOOGLE TRENDS Google is twenty years old: how our life and the future are changing as a […]
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John Lewis department store (UK) has just launched a gender-neutral production for kids, and it’s not the first time that a fashion brand chooses to […]
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Anouk Wipprecht mixes IoT and wearable technology to innovate fashion. Are we ready for Robot Couture? On September 21st, the artist will try to answer […]
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Summer vacations are at the door, but not for everybody. Tourism is a booming market worldwide and in Italy as well, since the flows of […]
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Have a look to this recent publication dealing with the consequences of the advent of digital era and its radical change. Step up your game […]
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From May 30th to June 2nd the UNESCO headquarter in Paris hosted the Conference of the French Association of Semiotics concerning “L’avenir de la structure”. […]
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JUST PUBLISHED! Have a look to the new book “Nella rete di Google. Strategie e dispositivi del motore di ricerca che cambiato la nostra […]
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Direzione –> Ventura Lambrate Ventura Lambrate accoglie espositori mash up: designer affermati, nomi emergenti e accademie che utilizzano il design come elemento di salvaguardia della […]
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Nel Brera Design District 2017 si uniscono la sperimentazione di materiali e la ricerca della funzionalità alla gamification, alla sostenibilità, al riciclo e all’interaction design, […]
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Direzione –> Via Tortona. Arredi minimali, innovazioni tecnologiche, ottimizzazione degli spazi per culture che incrociano presente, futuro e passato. Identità tentative, concetti di prodotto fusionali, ruoli […]
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MILAN DESIGN WEEK IS BACK, and of course we won’t miss to catch new ideas through the exhibition spaces of #FUORISALONE 2017. baba’s trend watchers are already crossing Milan to observe […]
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Con i nuovi smart toy i segreti dei bambini rischiano di essere ascoltati da orecchie indiscrete. Processo tecnologico che non si ferma davanti a niente? […]
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Luxury has never been so far away from the idea of economic status. In a world where everyone seems to have its own customized range […]
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Entro una decina di anni l’asteroide ‘sostenibilità’ causerà l’estinzione di una specie antica, quella dell’automobile personale. Se in Europa già si distinguono città già all’avanguardia, […]
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Alle 2 GIORNATE SULLA SOSTENIBILITÁ baba sarà presente con una relazione sul rapporto tra mobilità e ambiente tenuta da Giulia Ceriani L’evento è promosso da […]
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Se nei decenni scorsi il settore musicale si era servito delle immagini per farsi pubblicità, in particolar modo attraverso il videoclip, oggi si trova a […]
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Come impatta la narrazione sulle scelte discorsive? Come lo storytelling influenza il digital marketing? In che modo realtà e racconto interagiscono nella fiction italiana? A […]
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In questi giorni Google ha annunciato la sospensione del progetto Ara, uno smartphone con design modulare. La motivazione ufficiale secondo la rivista #Reuters è rinconducibile […]
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The world of retail is changing .The hybridization of the outlets covers both marketed products and the physicality of the store, mixing up the […]
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Un attacco di potere che ha la veste di una rivoluzione mal organizzata e impulsiva: solo in superficie. I motivi della non riuscita del […]