MILAN DESIGN WEEK IS BACK, and of course we won’t miss to catch new ideas through the exhibition spaces of #FUORISALONE 2017. baba’s trend watchers are already crossing Milan to observe […]
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Con i nuovi smart toy i segreti dei bambini rischiano di essere ascoltati da orecchie indiscrete. Processo tecnologico che non si ferma davanti a niente? […]
One of the main issues for our clients is to better understand what’s going on in the market and about their customers, empowering measurement through […]
REGISTER TO THE EVENT! TREND MONITOR® is baba’s yearly observatory dedicated to catch the emerging international trends for product/brand and communication concepts. The key concept of Forecast 2017/2018 is: INVERSION. The […]
Milano Fashion Library – January 31st – 5.30 pm Giulia Ceriani, baba’s president, will discuss the iconic value of fashion brands.
While the future is dying red, we express our #inversion mood too, trying to keep a positive and open mind attitude towards any sort of […]
How has Santa Claus survived for so long (without changing DNA?) and what could he tell us about its customer journey? Could our #inversion mode […]
Nevertheless the world looks back, baba vision (and values) stay tuned forward
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Luxury has never been so far away from the idea of economic status. In a world where everyone seems to have its own customized range […]
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Entro una decina di anni l’asteroide ‘sostenibilità’ causerà l’estinzione di una specie antica, quella dell’automobile personale. Se in Europa già si distinguono città già all’avanguardia, […]