BRANDING RESISTANCES

Since the pandemic set off, we renounce freedom and basic needs as sociality, in a collective and necessary effort. #McDonald’s and #Zara contribute to spread the message, loud and clear, #distancing the graphic elements of their logos and making them manifestos of the new world order and the rules we have to endure. These communication exercises go beyond instant marketing and teach a lesson on how to seize the opportunity and be protagonist, without any rhetoric, blending in the context successfully and even supportively, recalling our third #Forecast scenario in Trend Monitor #Endgame : #TOWAIT.