Se nei decenni scorsi il settore musicale si era servito delle immagini per farsi pubblicità, in particolar modo attraverso il videoclip, oggi si trova a […]
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Come impatta la narrazione sulle scelte discorsive? Come lo storytelling influenza il digital marketing? In che modo realtà e racconto interagiscono nella fiction italiana? A […]
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In questi giorni Google ha annunciato la sospensione del progetto Ara, uno smartphone con design modulare. La motivazione ufficiale secondo la rivista #Reuters è rinconducibile […]
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The world of retail is changing .The hybridization of the outlets covers both marketed products and the physicality of the store, mixing up the […]
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Un attacco di potere che ha la veste di una rivoluzione mal organizzata e impulsiva: solo in superficie. I motivi della non riuscita del […]
In July of 2016, on the occasion of UISI (Unione Imprese Storiche Italiane) held in Modena on 14th July, Baba lead the discussion on the […]
How does the combination of tradition and innovation characterize the changing environment where a brand acts? How does this involve particularly heritage brands? Giulia Ceriani […]
Lions Innovation is a rather young category of Cannes Lions that aims to “honour technology and innovation which facilitates creativity” and pushes the boundaries of […]
Media Living in Milan proposes a new advertising format: a temporary house for two people, designed by Metodo Archinteriors. The mobile unit is designed according […]
Sadiq Khan was elected Mayor of London a couple of weeks ago. Not surprisingly international Information left little room for his political plan and concentrated mostly […]