One of the main issues for our clients is to better understand what’s going on in the market and about their customers, empowering measurement through understanding, i.e. how to drive business from raw information to data intelligence.
If you are wondering…
1. Is my brand matching driving socio-cultural and consumption trends?
We can provide you with anticipation scenarios, a useful tool to have a strategic country-based and international overview, to forecast industries evolutionary trends and to target early adopters. Our approach considers trends scouting, netnography and real-time marketing.
2. How is the reference market shaped?
The brand/product assessment can be traced back to the social activities, by checking web reputation, sentiment and engaging power, e.g. social listening, semiotic analysis/text and images analysis, real-time social conversations auditing.
3. Which are the main segments to possbily be targeted?
Costumers & prospect’s outline is based on a deep-dive in contents, that help us to create the mapping of interests and to build targeted concepts, through setting semantic shaping, real-time segments profiling, real-time individuals social profiling
For more info, download our brochure From Big Data to Good Data.
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