Lions Innovation is a rather young category of Cannes Lions that aims to “honour technology and innovation which facilitates creativity” and pushes the boundaries of what happens when data, tech and ideas combine. It looks for technologies and creativity that address communication solutions in a new way. The winner of the Grand Prix Innovation is “The Next Rembrandt” entered by J. Walter Thompson Amsterdam: a new painting made from a machine through sophisticated algorithms able to imitate perfectly the hand of the painter. This idea pushes the limit between human and machine, hacking art and therefore sensibility, a prerogative of human; but it also blurs the line between original and fake: might it be considered a real Rembrandt?
http://www.canneslionsarchive.com/winners/entry/781026/the-next-rembrandt
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