#Resistance: here an insightful semiotic podcast (3mn) by #GiuliaCeriani, to better understand the meaning of this word. It enlightens a reading level aimed to interpret […]
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Right now, we are experimenting restraints and freedom limitations – surely for higher good: we are enacting a #resistance and we at baba would like […]
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Since the pandemic set off, we renounce freedom and basic needs as sociality, in a collective and necessary effort. #McDonald’s and #Zara contribute to spread […]
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There is no doubt that smartphones have simplified our lives, but the issue now is how to avoid to be completely absorbed by our digital […]
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The world of #seriality is going toward a research of erosion, entropy, destruction of a fast-moving world, so fast that is barely impossible to catch […]
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On Feb 5th at Accenture Innovation Center in Milan, Giulia Ceriani has introduced the main findings from our international trend watching Forecast 2019-20 (12 countries worldwide monitored, […]
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On February 8th at Accenture Customer Innovation Center in Milan, our CEO Giulia Ceriani has introduced the main trends for 2018-19, matched by Accenture Interactive […]
Nevertheless the world looks back, baba vision (and values) stay tuned forward
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Luxury has never been so far away from the idea of economic status. In a world where everyone seems to have its own customized range […]
Lions Innovation is a rather young category of Cannes Lions that aims to “honour technology and innovation which facilitates creativity” and pushes the boundaries of […]