Interesting times bring both challenges as well as opportunities for brands to reinvent fresh approaches to storytelling and keep up with rapidly shifting paradigms in culture and technology. By decoding underlying consumer motivations and the visual, verbal, sensorial cues impacting brand perception, we help to understand whether a brand is in order to better shape where it’s going next.
BRAND CHALLENGES
- Effectiveness testing
- Consumer Segmentation
- Brand equity
- Concept Testing
- Market Expansion
- Mix analysis
- Customer care
OUR SOLUTIONS
- On and offline focus fieldworks
- Data Analysis (descriptive, confirmatory, explorative)
- Ethnography & Netnography
- Cultural Contextualisation & Sense-checking
- B2B surveys
- Textual analysis