On February 19th, 2025-5pm (CET) the annual presentation of TREND MONITOR Forecast will be presented by Giulia Ceriani on Zoom. Mandatory pre-registration baba@babaconsulting.com
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Thanks to innovation
we accelerate brand change -
Thanks to innovation
we accelerate brand change
all the insights to manage innovation
We are an independent market research institute, founded in 2001 by Giulia Ceriani and ESOMAR affiliated. We are passionate by anticipation, scenario analysis, trendwatching and strategic consulting, semiotics is our great thinking tool. We can rely on a powerful, smart and of course international team, to offer an innovative approach to each marketing and communication issue.
1. GENERATE
• Purpose blends of market insights to fit advanced aims B2B and B2C.
• People and brands meeting off and online through quali-quantitative touchpoints.
2. ACTIVATE
• Social listening and online brand communities.
• Single-source research activities that integrate gaming, engaging, bottom up intelligence.
3. ANTICIPATE
• Forecast and assessment of anticipation as a best practice.
• Cultural and semiotic integration for a multi-cultural and changing society.
4. MAXIMIZE
• Deep activation to drive innovation labs.
• Flexible platforms for brand expression in a continuous dialogue with their chosen recipients.
OUR tools
Analytical quality and innovation identify baba approach and are distinguishing features of our know-how.
babanet®
Community Web-Panel
anticipation
Brands' future anticipation
Good Data
From Big to Good Data
mobile research
On-the-go research opportunities
semiotics
Semiotic analysis
trend monitor®
Scenario analysis and trend monitoring
CASE HISTORIES
In our job case histories belong to our customers only, as it should be. Here follows a few of possible examples of the type of methodological input and support provided to some of our clients.
Amadori * Alberto Cremona * Alcantara * Alfa Romeo * Allaxia * Alitalia * Altroconsumo * Arclinea * Armando Testa * Artsana * Avantgrade * Ballantine’s * Barilla * Beiersdorf * Binda * Bolton * Bormioli * Bottega Verde * British American Tobacco * Bud * CandiaItalia * Carré Noir *
Chiquita * Citifin * Clergerie
A thousand words will not leave so deep an impression as one deed / Ibsen, H.
Colombo * Costa Crociere * DeaKids * Deborah Italia * Disaronno * eBay * Edizioni S.Paolo * EGL * Enel * ENPAP * Entremont * Essenza * Esselunga * Ferrero * Fiat * Frette * Futurebrand * Giò Rossi Associati * Geox * Grey Worldwide * Gruppo Afin * Gruppo Coin * Gruppo Sigma Tau *
Hachette * Heineken Italia * Hilti Italia
Que faire de l'écologie politique? Rien. Que faire? De l'écologie politique! / Latour, B.
H3G * IFM * Il Sole 24 Ore * Ikea * Intesa Sanpaolo * La7 * Lodigrana * L’Oréal * LG * Lovable * Luxottica * Maico * Manifatture Bianchetti * McKinsey * Mediaset * Metro * Modafil * MTV * Nespresso * Nestlé * Novartis * Oticon * OVS * Pandora * Panzani * Pasquali
Tout lecteur, avec plus ou moins d'effort, cherche du sens au-delà de ce qui relève
au premier abord du non-sens / Greimas, A. J.
Pernod * Philip Morris * Pirelli RE * Peroni * Playstation * Playtex * Pinko * Publicis * Pupa * Rai * Recordati * Renault * Sammontana * Sistema Moda Italia * Spirale Arte * Star * Stock * Telecom * TotalErg * Unicredit * Unilever * Zambon * Zucchi
I sistemi complessi dell'organizzazione sono sottoposti a valorizzazioni estetiche
sempre più consapevoli / Calabrese, O.
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GET IN TOUCH WITH US
Do you need more information about our tools? Get in touch with our staff writing on the following form or call us for a faster answer
To know about us and/or talk about you, please contact:
- Corso Magenta 31 - 20123 Milano, Italy
- +39 0283241678
- baba@babaconsulting.com
- www.babaconsulting.com